超级大满贯

RESEARCH SCOPE

研究领域

专项研究

专项研究

ZHUANXIANGSHICHANGYANJIUSHITUOSUO(ZHONGGUO)ZUIJUJINGZHENGLIDEYANJIULINGYU,YIJUKEHUXUQIUTIGONG“DINGZHIHUA”SHICHANGDIAOYANFUWU,YANJIUFANWEIBAOKUOXINGYE(CHANYE)YANJIU、XIAOFEIXINGWEIYUTAIDUYANJIU、JINGZHENGFENXI、QUDAOYANJIU、XINCHANPINCESHIYANJIU、XUANCHUANXIAOGUOPINGCEDENG。

服务内容

  • 行业研究

    (1)YANJIUXINGYEDEHONGGUANBEIJING 、CHANYEZHENGCE、CHANYEBUJU、CHANYESHENGMINGZHOUQI、GAIXINGYEZAIZHENGTIHONGGUANCHANYEJIEGOUZHONGDEDIWEIYIJIFAZHANFANGXIANGYUCHENGZHANGBEIJING; (2)YANJIUXINGYESHICHANGNEIDETEZHENG 、JINGZHENGTAISHI、SHICHANGJINRUYUTUICHUDENANDUYIJISHICHANGDECHENGZHANGKONGJIAN; (3)YANJIUXINGYEZAIBUTONGTIAOJIANXIAJICHENGZHANGJIEDUANZHONGDEJINGZHENGCELVEHESHICHANGXINGWEIMOSHI。XINGYEYANJIUDEJIEGUOWEIZHENGFUHEQIYETIGONGZHANLVEFANGXIANGXINGDESILUHEXUANZEYIJU,CONGERBIMIANFASHENG“FANGXIANGXING”CUOWU。

  • 产品市场研究

    CHANPINSHICHANGYANJIUSHUYUZONGHEYANJIUDEFANCHOU,YANJIUNEIRONGBAOKUO: CHANPINSHICHANGHONGGUANFAZHANHUANJINGFENXI、HONGGUANSHICHANGFAZHANZHUANGKUANG、SHICHANGJINGZHENGTAISHI、QUDAOTEZHENGYANJIU、XIFENSHICHANGTEZHENG、XIANGGUANXINGYEJIYINGXIANG、JISHUXIANZHUANGJIFAZHANFANGXIANG、SHICHANGQIANLIFENXI、SWOTFENXIJIGEANFENXIDENG。ZHEIXIEDIAOCHAXIANGMUJUNSHIQIYEZAIKAIFAXINCHANPINGUOCHENGZHONGBIBUKESHAODEZHONGYAOCANKAOYIJU,TONGSHIYESHIQIYEZHIDINGYINGXIAOCELVEDEYAOSUZHIYI。

  • 渠道研究

    QUDAOYANJIUSHIZHENDUIXIAOSHOUQUDAODEXINGSHI、QUDAOSHANGDEJINGXIAOSHANGHEQUDAOZHONGDECHANPINJINGXIAOZHUANGTAIJINXINGDEYANJIU,BAOKUOGONGYEPINHEMINYONGPINDEQUDAOJIEGOU、QUDAOTEZHENG、QUDAOKUANDUYUZHANGDU、QUDAOGUANLIMOXINGYIJIQUDAODONGTAIFAZHANDENG。QIYANJIUDEJIEGUOKEYIZHIDAOQIYEPINGJIAHEXUANZEZUISHIHEDEQUDAOXINGSHI、PINGJIAHEXUANZEZUISHIHEDEJINGXIAOSHANG、LEJIEYICAIYONGDEXIAOSHOUQUDAO、QUDAOSHANGDEJINGXIAOSHANGHEQUDAOZHONGCHANPINJINGXIAODEQINGKUANG(GUIMO、CHENGBEN、KUCUN、JINGZHENG、GUANLIDENG)。

  • 新产品测试研究

    WEILEJIANSHAOXINCHANPINSHANGSHIFENGXIAN,XUYAODUICHANPINSHUXINGHESHICHANGSHUXINGJINXINGYIXILIEDECESHIYANJIU。TUOSUO(ZHONGGUO)KEYITIGONGRUXIAFANGMIANDEFUWU:BAOKUOCHANPINYUANXINGCESHI、GAINIANCESHI、BAOZHUANGCESHI、CHUANGYICESHI、JIAGECESHI、POPJIGUANGGAOCESHI、JIAGEYUXIAOSHOUYUCEDENG。ZHEIXIECESHIJIEGUOKEYIWEIXINCHANPINDESHICHANGDAORUDIANDINGJIANSHIDEJICHU。

  • 消费行为与态度研究

    TONGGUOYANJIUBUTONGQUNTIDEXIAOFEIZHEDUIMOUYILEICHANPIN(HUOCHANGSUO)DEXIAOFEIXINLI、XIAOFEIXINGWEI、XIAOFEIXUQIU、XIAOFEIDONGJI、XIAOFEIJUECEGUOCHENGYIJIXINXIHUOQUQUDAODENG,KEYIZUOWEIQIYECHANPINSHICHANGDINGWEIYIJIYINGXIAOJUECEDEZHONGYAOYIJU。WOMENDEXIAOFEIZHEYANJIUMOXINGKEYIBANGZHUQIYESHENRULEJIEZIJIDEJIEXIAOFEIZHE,WEICHANPINDINGWEI、XUQIUFENXIHEQUELIHEXINJINGZHENGLIDIANDINGJICHU。

  • 竞争研究

    ZAIXUDUOCHANPINYANJIUHEXINGYEYANJIUZHONG,JINGZHENGYANJIUSHISHIFENZHONGYAODE。JINGZHENGYANJIUDEGENBENMUBIAOSHITONGGUOYIQIEKEHUODEDEXINXILAICHAQINGJINGZHENGDUISHOUDEZHUANGKUANG,BAOKUO:CHANPINCELVE、QUDAOCELVE、XIAOSHOUCELVE、JIAGECELVE、CUXIAOCELVEDENG,FAXIANQIJINGZHENGRUOSHIDIAN,BANGZHUQIYEZHIDINGQIARUQIFENDEJINGONGZHANLVE,KUODAZIJIDESHICHANGFENE;LINGWAI,DUIJINGZHENGDUISHOUZUIYOUSHIDEBUFEN,XUYAOZHIDINGHUIBICELVE,YIMIANFASHENGDUIQIYEDESUNHAISHIJIAN。

  • 消费者需求调查

    TONGGUOWENJUAN、FANGTAN、ZUOTAN、TAOLUN、GUANCHA、XIESHIDENGDIAOCHAFANGFA,DUIMUBIAOXIAOFEIZHE(BAOKUOGETIHEZUZHI)JINXINGQUANMIANYANJIU,WAJUECHUXIAOFEIZHEDEQIANZAIXUQIU, BANGZHUQIYEZHENGQUEDIJINXINGCHANPINDINGWEIHEMUBIAOSHICHANGDINGWEI,JIANSHAOQIYEZAICHANPINXUANZEHESHICHANGXUANZESHANGDESHIWU。ZAICHONGFENDIAOCHAYANJIUJICHUSHANG,JINYIBUPINGGUQIANZAISHICHANGDEXIYINLI,PINGGUQIYEZAIGAISHICHANGDEJINGZHENGLI,BINGZHIDINGXIANGYINGDEYINGXIAOCELVE。

  • 品牌测试研究

    PINPAIDIAOCHASHIQIYELEJIEPINPAIXIANZHUANGHETAISHIDEZHONGYAOSHOUDUAN。PINPAIDIAOCHASHITONGGUOYIXILIEZHIBIAOCESHIWANCHENGDE,BAOKUOPINPAIZHIMINGDU、PINPAIZHONGCHENGDU、PINPAIDINGWEIYIJIPINPAILIANXIANGDENG,JUTIZHIBIAOHAIBAOKUOPINPAIXINGXIANG、PINPAIGOUMAILV、PINPAISHENTOULV、PINPAIXINGXIANGBIAOSHI、PINPAILIUSHIYUPINPAIMANYIDUDENG。DIAOCHAJIEGUOKEYIWEIQIYEJINXINGPINPAIZHENDUAN、PINPAIJIANSHEYUPINPAIGUIHUATIGONGZHONGYAOCANKAOYIJU。

  • 广告测试研究

    GUANGGAOYANJIUDEJIEGUOBIAOMING, 50%DEGUANGGAOFEIBEIGUANGGAOZHULANGFEILE,DANQIAQIASHISHEIYESHUOBUQINGCHUZHEI 50%SHIZENMELANGFEIDE!GUANGGAOXIAOGUOCESHIYANJIUMUBIAOJIUSHIJIANSHAOZHEI 50%。 TUOSUO(ZHONGGUO)ZAIDUONIANDESHICHANGYANJIUZHONG,CONGGUANGGAODINGWEICESHI、GUANGGAOCHUANGYICESHI、GUANGGAOCHUANBOCESHIHEGUANGGAOGENZONGCESHI 4 GEFANGMIANJINXINGGUANGGAOQIAN、GUANGGAOZHONGHEGUANGGAOHOUDEZONGHEYANJIU。MUDESHIZHIDAOQIYEZHIDINGZHENGQUEDEGUANGGAOCELVE, ZHIDAOQIYEJINXINGHELIYOUXIAODEGUANGGAOTOUFANG。

  • 广告与市场活动效果评估

    WEIBANGZHUQIYEZHENGQUEPINGGUGEZHONGSHICHANGHUODONG(BAOKUOGUANGGAO、CUXIAO、MEITICHUANBO、HUIYIHEZHANLANDENG)DEXIAOGUO,ZHIDAOQIYEHELIYOUXIAODESHIYONGSHICHANGHUODONGJINGFEI,ZENGJIAHUIBAOLV,TUOSUO(ZHONGGUO)YANFALEYITAOHUODONGPINGGUFANGFAYUMOXING,QIZHUYAOPINGGUNEIRONGBAOKUO:HUODONGSHOUZHONGGUIMO、JIESHOUCHENGDU、XINXIYOUXIAODAODALV、MEIYUDUYUMANYIDU、SHOUZHONGZHENGYAN、PINPAIYINGXIANGLITISHENGDENG。GAIMOXINGJIANGTONGGUOSHICHANGDIAOCHADELILUNYUFANGFA,YIDISANFANGJIAODUJINXINGPINGGU。

  • 数据库调查与管理

    QIYEJIANLILESHUJUKUJIUSHIJIANLILEYUQIANZAIXIAOFEIZHEZHIJIANDEJINMIGUANXI,SHIMUBIAOXIAOFEIZHEBUZAIZHUANXIANGQIJINGZHENGZHE,TONGSHISHIQIYEJIANJINGZHENGGENGJIAYINMI,BIMIANGONGKAIDUIKANG。TUOSUO(ZHONGGUO)SHUJUKUFUWUDEZONGZHISHIWEIWEITUOFANGJIANLIMANZUQIYEXUQIUDEMUBIAORENQUNHUOZHEMOULEIZUZHIDESHUJUKUXITONG,BINGDUIZHEIXIERENQUNJINXINGGONGGUANHECUXIAOHUODONG。

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